By Joel Saltzman
Joel Saltzman teaches readers how one can create "surprising, but inevitable" strategies, regardless of the problem or activity handy. simply. continually. And economically.Shake That mind! is a suite of artistic and encouraging assistance and instruments for locating strategies in numerous areas-from revenues, advertising and marketing, and product construction to ethics, innovation, and the base line. sponsored through strong and compelling examples from a large choice of real-life functions, Joel Saltzman offers strength, edge-and plenty of fun-as he publications readers via a sequence of confirmed formulation for developing amazing options, from harnessing the ability of contrary pondering to turning your worst rules into your most sensible rules ever. jam-packed with routines, easy-to-apply formulation, pleasing pop-quizzes, and eye-opening educating examples from the area of industrial, know-how, ads, and extra, here is a solution-finding guidebook that may be used for succeeding at the activity or at home.Joel Saltzman is a qualified speaker, advisor, and bestselling writer. He has performed Shake That mind! courses for gray advertisements foreign, Harley Davidson, the U.S. division of the Treasury, and Warner Bros. Studios. His paintings has been known as "witty and lucrative" by means of humans journal and he is the recipient of a countrywide Audie award for "Best academic and coaching Audio." His site is www.shakethatbrain.com
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Additional resources for Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It
If you’re an optimist, a crisis is simply an opportunity waiting to happen. If you’re a pessimist, an opportunity is a crisis waiting to happen. ) ch04_4604 12/19/05 11:31 AM Page 19 4 Learn That MISTAKES Are GREAT What “creative” people understand—better than anyone—is that mistakes are great. Mistakes, in fact, are the currency of creativity. “Creativity,” says Dilbert creator, Scott Adams, “is allowing yourself to make mistakes. ” The math is simple: The more mistakes you make, the better your chances of success.
Unlike a recipe, you do not need to follow each step in order. ) What I suggest is that first you read each chapter—in the order it’s presented. Then return to the start of Part Two with a specific problem or question in mind. That’s when you can pick and choose various “tips and tools” as a way for discovering those great solutions. Though there is one tool I suggest you begin with, regardless of the task at hand, Question Your Assumptions. 39 ch07_4604 12/19/05 11:35 AM Page 40 ch07_4604 12/19/05 11:35 AM Page 41 7 Question Your ASSUMPTIONS How do you get a “winning” idea, or open your mind to new solutions?
Then brush yourself off and get back to work—all the time reminding yourself: 36 ch06_4604 12/19/05 11:34 AM Page 37 Don’t Feel Like a NINCOMPOOP No matter how I feel, I am not now (nor have I ever been) a nincompoop. ” Well, here they are—presented as a series of Actions you can take to create winning solutions. Unlike a recipe, you do not need to follow each step in order. ) What I suggest is that first you read each chapter—in the order it’s presented. Then return to the start of Part Two with a specific problem or question in mind.