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By Kenneth Allard

Compliment for struggling with for aggressive Advantage

"[Battling for aggressive virtue] systematically unravels and explains the complexities of contemporary enterprise and war. this glorious e-book will turn out necessary to company leaders in addition to the tutorial group charged with explaining profitable management of enormous organizations."
-General Barry R. McCaffrey, U.S.A. (Ret.), Professor of foreign safeguard experiences at West aspect and NBC information Commentator

"Colonel Ken Allard does not simply have best army intelligence, his operational brilliance extends to the enterprise international besides. fighting for aggressive virtue teaches you that enterprise is struggle and that Ken is definitely the right commander-in-chief to keep on with into your online business battles."
-Ron Insana, Coanchor, CNBC's enterprise Center

"In struggle, they do not provide out medals for moment position. In company, as in conflict, you cannot win with no first surviving. [This booklet] bargains the hard-won knowledge from one warrior's global to a different. learn, snicker, squirm, live to tell the tale, and win!"
-Scott A. Snook, affiliate Professor, Organizational habit Harvard enterprise School

"In the post-9/11, post-Enron atmosphere, Ken Allard's Ten Commandments of army management are at once acceptable to brand new company CEOs."
-Tom Petrie, Chairman and CEO, Petrie Parkman & Co.

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But it is a measure of the tenacity of our military and its institutional values that they endured these privations as well as the temptation to rest on their laurels in the aftermath of victories in both the Cold War and Desert Storm. They hung in there and it was during the 1990s that the seeds of eventual victories in Afghanistan and Operation Iraqi Freedom were planted. We had no serious strategic rivals since the Russians had given up and gone home—a development that provoked a surprising amount of nostalgia and even regret.

The second factor is closely related to the first: Globalization is the next wave of economic rationalization, this one closely linked to the technologies of the information age. Pulitzer Prize-winning columnist Thomas Friedman has written perceptively about this trend. ” Just as nineteenthcentury networks of roads, railways, and canals enabled industrial age capitalism, twenty-first century information-age technologies—“computerization, miniaturization, digitization, satellite communications, fiber optics WORLDS A PA RT?

To be left behind in today’s fast-moving world means missing opportunities, losing market share, and probably losing revenues. ૽ The speed of business is another reason it’s becoming more like war: volatility. Because more people have entered the economic marketplace (because connectivity has been extended to so many), there is a new and grim reality to one of the basic laws of economics: Everything depends on everything else. ૽ Problems that take many executives unawares include everything from rumors concerning individual products to currency revaluations to political instability.

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