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By Fiona Westwood

Fiona Westwood offers sensible instruments and methods geared toward harnessing the mind and effort of execs to accomplish buy-in and dedication to alter of their corporations.

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Westwood, Accelerated Best Practice © Fiona Westwood 2004 46 Accelerated Best Practice tackling this as well as the importance of successfully cross selling services to our existing clients. 2 Review of current professional trends As discussed in Chapter 2, it is important to consider current market trends, check them against our practices, consider their impact and how we should tackle them. Our competitors will be doing exactly this and may well gain a competitive advantage as a result. Alternatively, they may be handling a time-consuming merger or dealing with a major shift in their client base, and as a result be distracted from noticing what we can take the time to identify as important.

It is useful to follow this structuring through the whole firm – office managers, supervisors, para-professionals and support staff. This ensures that people are clear about their roles and responsibilities as well as providing a structure for people to progress through. Some kind of formal appraisal process is also important as it helps to support the objectivity of any assessment of people’s performance and Achieving Best Practice 41 contribution to the firm. This is another area where this attempt at structuring could clash with the preferred behaviour of professionals.

When collated, this will produce a core list of three to seven values which a high percentage of people agree on and are able to form the core values of the organisation. e. quality, integrity, financial robustness, but in practice, this is not the case. For example, some professional organisations will rank team working much higher than others who will prefer valuing individual expertise. What can we call this framework of values? The phrase ‘mission statement’ has developed a fairly bad press in recent years, with people feeling that the words often bear little relevance to the reality of working in that organisation.

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